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Some Facts

• 1. On an average, Businesses with Multi-Channel (having more then one channel of sales) had a 68% increase in year on year sale compared to 38% year on year sale overall for a single channel sale - Forrester research 2007
  
  2. eBay and Amazon are the least expensive and the most profitable available channels based on dollar earner/dollar spent ratio -Forrester research 2007
  
  3. Multi-Channel Businesses will continue to see an increased forward growth and will probably grow two times or more then a single channel business - forward prediction by Forrester research 2007

More Details

• Some people define multi-channel selling as a combination of brick-and mortar, catalog and Internet activity. Internet activity can be defined as sales within the various online channels: single website, public marketplaces and shopping-comparison sites.
  
  Tapping into multiple sales channels can increase opportunities for additional sales as well as help expand your brand's recognition.
  
  Tim Bucknall, vice president, says maximizing multichannel opportunities is about knowing who your customers are and where they are doing their shopping.
  
  "The multi-channel environment offers companies an ability to reach customers who would have had a very difficult time finding a specific website," Tim Bucknall said. "So, it allows companies to take a brand that does not necessarily have the recognition to an environment where there are buyers who are evaluating products and are ready to buy. Shoppers can learn about you that way."
  
  The public marketplaces bring millions of shoppers to their sites. In the second quarter, eBay alone had 203 million registered users, representing a 29 percent increase over the 157 million users reported at the end of the second quarter last year. EBay's new listings totaled 596 million in the second quarter which is 35 percent higher the second quarter of last year. Some $1.3 billion in goods were traded over eBay during the quarter, 108 percent above the first quarter's level.
  
  The good news is that those customers who respond to multi-channel marketing are different from single-channel customers: They tend to earn more money, and they buy more. In addition, customers who purchase via at least two channels spend more per year than single-channel shoppers.
  
  Online retailing association Shop.org's recent research study showcases the opportunities of selling through multiple channels.
  
  It found that multichannel shoppers are more valuable than customers who shop via a single sales channel. Those shoppers have a 12 percent greater buying frequency and a 32 percent higher annual spending history than customers who shop at brick-and-mortar only.
  
  The research found that tri-channel (retail, catalog, Internet) shoppers are more loyal than otherwise similar customers who purchase from only one or two channels. The study found that customers who purchased from all three channels had 73 percent likelihood to make similar purchases from that retailer.
  
  "The online selling environment is continuing to grow and is reaching more and more customers," says Tim Bucknall. "I emphasize it is important that you really start with the end in mind in terms of the target customer that you have, because it is not an if-you-build-it-they- will-come type of an atmosphere anymore. It is not about putting up a website and your customers will appear. I think you really have to use your website and your online presence as a very targeted tool to those target customers."
  
  In short, multi-channel solution offers you to increase your reach to customer in different ways and allows you to manage and administer all of your different channels using a single tool - RiteCart Multi-Channel ecommerce Solution.
  
  RiteCart multi-Channel solution provides you with a single tool to manage your products across your multiple channels as diversified as your own websites, eBaY, Amazon and other marketplace sites.
  
  Technology implementation of RiteCart allows you to add new channel integration easily without hassle.